Producing a campaign for a smartphone, smart-home device, wearable, gadget or consumer-electronics product in Italy and looking for the right talent? This guide is for electronics and consumer-tech brands, smartphone and wearable makers, smart-home and gaming-hardware companies, tech retail and e-commerce, advertising agencies and production houses. For a quote, use our B2B form.
Consumer tech: talent tells the story of real product use
In tech campaigns the product is functional and must be shown in use: someone taking a photo, controlling the home from a phone, wearing a smartwatch during training, gaming or working on the move. Talent must interact with the device naturally and credibly, because a clumsy or fake gesture ruins the message. You often need profiles embodying the target’s lifestyle (young and connected, professional, smart family, gamer) and photogenic hands for close-ups on the device.
Tech campaign types and the profiles they need
- Smartphones and wearables — lifestyle profiles using the device naturally in real contexts (city, home, sport), often young and diverse; well-kept hands for close-ups on screen and camera.
- Smart-home and home automation — “smart family” profiles and individuals credible interacting with connected devices in a domestic setting, conveying convenience and modernity.
- Gaming and hardware — authentic, dynamic gamer profiles, at ease with consoles, PCs, peripherals and setups, for energetic, community-oriented campaigns.
- Professional tech and productivity — credible business profiles (laptops, accessories, work mobility) communicating efficiency and reliability.
- Product launch and unboxing/social content — versatile talent for short, dynamic content (reels, demos, unboxing), able to speak to camera with energy and naturalness.
How much does tech campaign talent cost in Italy?
- Catalogue/e-commerce shoot (digital use, full day): from approximately €250–500 per person, depending on the number of shots and usage.
- Advertising campaign (digital/print use, defined rights): from approximately €400–900 per person per day, plus rights.
- Talent for social/UGC-style content (per content or per day): to be agreed based on volume and usage.
For close-ups on the device we recommend profiles with well-kept hands or parts models. Send us the brief → with product type, target, context and usage.
Frequently asked questions
Can you find profiles who use the device naturally on camera?
Yes. For tech campaigns we select talent able to interact with the device credibly and fluidly; for precise gestures (screen touch, photo, gaming) we can arrange a short audition or briefing to ensure naturalness.
Do you provide talent for short, UGC-style social content?
Yes. We select versatile profiles at ease speaking to camera for reels, demos and unboxing, in line with the brand’s tone and the required social format.
Are specific hands needed for product close-ups?
Often yes. For close-ups on screen, camera or peripherals we select profiles with photogenic hands or specialised parts models.
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