Italy’s gaming, anime and pop culture event scene has grown enormously in recent years — Lucca Comics & Games is the world’s second-largest comics and gaming fair by attendance, Milan Games Week & Cartoomics draws hundreds of thousands of fans, and Romics in Rome is a firmly established national event. These events require a very specific type of staff: people capable of operating in precise cultural contexts and engaging with a knowledgeable and passionate fanbase.
Themed hostesses and brand ambassadors in costume: many publishers, video game developers and merchandise brands require hostesses in themed costume — uniforms inspired by characters from the games or anime being promoted. Staff must wear costumes professionally for hours, interact with visitors, take photos and manage queues for demos and signings. Familiarity with gaming and anime culture is often an explicit requirement.
Professional cosplayers: professional cosplayers (distinct from amateur enthusiasts) are talent with high-quality costumes built from professional materials, capable of interpreting the character naturally and sustaining long fair hours. They are engaged by publishers and organizers to staff stands, animate stages and participate in panels. TOAgency has a roster of professional cosplayers across multiple properties.
Promoters for publisher and gaming brand stands: stands from publishers like PlayStation, Xbox, Nintendo, Ubisoft, EA, 2K, SEGA, Bandai Namco and dozens of indie studios require promoters who know the products, manage demo queues, collect feedback and animate tournaments. Direct knowledge of the promoted titles is almost always required. See also our guide to gaming and esports event staff.
Staff for stages, panels and signings: Lucca and Milan Games Week feature stages with panels, international guests and signing sessions. Staff manages audience logistics, signing queues, guest security and press accreditation. Experience at high-attendance events is essential.
Lucca Comics & Games (November), Milan Games Week & Cartoomics (November), Romics (April and October, Rome), Napoli Comicon (April), Etna Comics (Catania, June), Modena Nerd (June). TOAgency covers all these events with dedicated personnel.
Contact us via our B2B quote form specifying: event, brand/property, required character types or costumes, dates and number of staff. For professional cosplayers indicate the relevant property. We reply within 24 hours.