Non-life insurance — motor liability (RCA), home and contents policies, professional indemnity, travel insurance — is one of Italy’s most advertising-intensive categories. From digital-first brands like Genertel, Direct Line and Quixa to comparison platforms like Facile.it and Segugio.it, the market produces high-volume campaigns in all formats with strong seasonal peaks (spring for motor, year-end for home and life).
Non-life insurance campaigns communicate very differently from life policies: less emotional, more pragmatic, and often with humour or irony — especially in the digital and comparison platform segment. Required profiles vary accordingly:
Drivers and families for motor insurance: the classic RCA scenario features someone in or near their vehicle. Ages 25–55, ordinary and relatable look, able to portray either the peace of mind of the well-insured or the frustration of someone who wasn’t. SUVs and family cars are the most common contexts.
Homeowners for property policies: couples or families in a domestic setting, often with children. The home is always well-kept but real — not an interior design catalogue set. The talent must convey the value of protecting what they’ve built. Ages 30–50, warm and authentic look.
Professionals for liability insurance: doctors, lawyers, architects, consultants. Professional and credible look, able to portray office or practice settings naturally. Tone is often more serious and institutional compared to consumer campaigns.
Young travellers for travel insurance: ages 22–35, adventurous or lifestyle look, conveying the carefree feeling of the well-protected traveller. Contexts: airport, backpack, beach, foreign city.
Digital insurers and comparison platforms increasingly produce campaigns with a light, ironic or surreal tone. Talent for these formats needs stronger acting skills — comic timing, expressive range on demand, comfort with sketch-style formats. See also our guide to life insurance and health fund campaign talent in Italy.
Fill in our B2B quote form specifying: policy type, consumer target, campaign tone (institutional, ironic, lifestyle), format and production date. We reply within 24 hours.