Coffee is Italy’s symbolic beverage and its advertising market reflects this cultural centrality. From Lavazza to illy, Nespresso to Nescafé, De’Longhi to Krups, Kimbo to Segafredo — coffee and machine brands produce high-volume campaigns requiring talent able to embody everyday rituals (the espresso at the bar, the morning coffee, the office break) with authenticity and style.
Premium and lifestyle profiles for espresso and capsules: Nespresso, illy and specialty coffee brand campaigns require a sophisticated aesthetic — ages 30–50, polished look, able to convey pleasure and refinement in the coffee ritual. The gesture of holding the cup, inhaling the aroma, taking the first sip must appear natural and authentic. The aesthetic is typically a design apartment or high-end bar.
Family and everyday profiles for mainstream coffee: Lavazza, Kimbo, Segafredo and mass-market brands prefer more inclusive profiles — families, couples, friend groups, office colleagues. Pleasant but ordinary look, able to convey warmth and conviviality in the shared coffee moment.
Talent for machines and systems: De’Longhi, Krups and Philips produce campaigns showing machine use — inserting a capsule, selecting a programme, frothing milk, cleaning. The talent must interact with the machine naturally, following precisely the gestures required by the production. Well-groomed, photogenic hands are an implicit requirement.
Baristas and professionals for HoReCa: campaigns for professional equipment (La Marzocco, Faema, Rancilio) or restaurant-grade coffee require profiles with a professional barista look — able to handle a commercial espresso machine at least visually on set.
Coffee is a sensory product — the steam, the aroma, the crema colour, the sound of the machine are all part of the visual narrative. The talent must manage micro-expressions of pleasure (the first sip, the moment of appreciation) convincingly and without overacting. Naturalness is everything: the best coffee campaigns look like stolen moments, not spots.
Contact us via our B2B quote form specifying: brand and positioning, required profile, scene context (bar, home, office), campaign format and production date. We reply within 24 hours.