Italy’s telecoms sector — mobile operators, internet providers, and B2C/B2B technology brands — is one of the country’s largest advertising spenders. From major carriers to challenger brands and IoT solution providers, telco campaigns require a constant supply of fresh, credible talent capable of bringing everyday connected-life scenarios to life.
Telco campaigns typically portray families, couples, young professionals or small business owners experiencing the benefits of connectivity. The most requested profiles include:
Families and domestic groups: parents with children of varying ages (often 8–16), depicted in streaming, gaming, remote work and home connectivity scenarios. Natural group dynamics are essential — casting often tests chemistry between family members before the final choice.
Young adults and millennials: ages 25–40, urban lifestyle aesthetic, conveying freedom, mobility and digital fluency. Casual-smart look, comfortable with tech devices on set.
Professionals and entrepreneurs: for B2B telco campaigns (business fibre, cloud, SME solutions). Professional but not corporate appearance, able to portray office and meeting room settings credibly.
Over-60 and silver market: for digital inclusion campaigns, customer support and senior-targeted plans. Authentic profiles — not caricatures — conveying curiosity and technology adaptability.
Telco productions span all formats: TV spots (15″, 20″, 30″), web video and YouTube pre-roll, social media campaigns (Instagram Reels, TikTok, Facebook), OOH billboards with human subjects, point-of-sale materials for stores, retail activation with in-store personnel. For campaigns requiring in-store event staff see our guide to store opening and retail event staff in Italy.
Telco campaigns typically involve significant budgets and require structured contracts: category exclusivity (the talent cannot appear in competing operator campaigns for a defined period), specified media usage, contract duration (typically 6–12 months) and territorial buyout (Italy, Europe, worldwide). TOAgency supports clients in defining contract parameters and ensures that selected talent have no active category conflicts.
Contact us via our B2B quote form specifying: campaign target audience, talent profiles required, advertising format and usage territory. The TOAgency team proposes a conflict-free talent shortlist within 24–48 hours.