University open days and orientation events are among the most important events in the calendar of Italian educational institutions. Universities, ITS Academies, fine arts academies, fashion and design schools, higher technical institutes and secondary schools organize annual public events to attract prospective students. These events require qualified staff capable of representing the institution, welcoming families and students, and conveying the institution’s values.
Welcome and registration hostesses: manage the entrance, handle visitor accreditation, distribute informational materials (brochures, gadgets, day programme) and direct families and students to themed areas. The ability to manage large visitor flows with warmth and professionalism is essential — university open days can attract thousands of visitors in a single day.
Promoters and tutors for faculty and course stands: each faculty or degree programme often sets up its own stand or information area. Promoters support teaching and administrative staff in presenting the educational offering, collecting prospective student contacts and animating demonstrative activities (open labs, tech demos, short workshops).
Staff for special events in the programme: many open days include concerts, performances, fashion shows (for fashion schools), exhibitions (for art academies) or sports demonstrations (for sports science faculties). These sub-events require dedicated additional personnel.
Hostesses for orientation fairs: events like Orienta (Verona), Job&Orienta and regional orientation fairs bring dozens of educational institutions under one roof. Stands require welcoming and informed staff. See also our guide to career day and recruiting fair staff.
Staff for university open days need a specific profile: polished and professional but not overly formal appearance, excellent verbal communication, ability to engage with a young audience (students aged 16–19) and their families, basic knowledge of the represented institution (provided via pre-event briefing). Genuine enthusiasm for the world of education is a valued plus.
Contact us via our B2B quote form specifying: institution name, event date and location, expected visitor numbers, required profiles (welcome/stands/special events). We also manage the pre-event briefing directly with our staff. We reply within 24 hours.